Every decision Sam and Cindy took in the development of their product range was based on what they wanted their own family to eat; good nutrition and natural food ingredients.

No artificial ingredients, better protein and fibre sources, multigrain and functional foods all helped make the Tucker’s Natural snacking and entertaining proposition something quite unique.

But Sam and Cindy did not want to stop there.

“We are focusing on our packaging and our environmental footprint. We want our kids to be proud of the ethical approach that we bring to our business”, says Sam. “There is no PLANET B we must look after the one we have”