The launch of the Tucker’s Natural Gourmet Cracker range was developed from a shared philosophy of husband-and-wife team Sam and Cindy Tucker. When Sam met his wife Cindy in their 20’s, they both had a strong interest in health and wellbeing. Both were active sports people and wanted natural health positive products in their diet.

When the opportunity of developing a cracker that was GMO free, contained no artificial preservatives, flavours, or colourings, was free from yeast, soy, and MSG, and it looked like something the consumer market was asking for, they both jumped in.

In 2007, the Tucker’s Natural Gourmet Cracker range was launched.

Today, Sam Tucker leads the day-to-day team, whilst Cindy remains a support in the business but has her hands full with three blonde-haired active boys 14, 15 & 16.

Tucker’s Natural is proud to be a family owned and operated South Australian business. The philosophy of its beginnings remains the same today as it did when it was founded- Better, naturally!


“I have travelled and lived around the world, but my home and heart lie in South Australia where I grew up in Glenelg- a suburb of Adelaide. My childhood years were spent on white sandy beaches and in the mild pristine waters of the St Vincent Gulf. Fresh seafood from the local waters, bright crunchy vegetables from the local farmers markets, milk from the green pastures of the Adelaide Hills and bread made with Laucke flour which we continue to buy today for our crackers. These all shaped my mind and palate for all things natural. Let me share with you my passion for the place I grew up.”

Sam Tucker

Adelaide, the capital of South Australia was voted 3rd in the world’s 10 most liveable cities in 2021 by the Economist Intelligence Unit’s global liveability index. South Australia is one of 6 states that make up Australia.


We would like to acknowledge the Kaurna people as the custodians of the lands and waters of the Adelaide region. We pay respect to elders both past and present.

We acknowledge and respect the Kaurna people’s cultural, spiritual, physical, and emotional connection with their land, waters, and community.


Australia! Australia! so fair to behold- While the blue sky is arching above; The stranger should never have need to be told, That the Wattle-bloom means that her heart is of gold. And the Waratah’s red with her love. Australian bush Poet Henry Lawson 1905
Australia is one of the most multicultural countries in the world, and home to the world’s oldest continuing culture. Australia’s Indigenous peoples have lived on and managed the land for more than 60,000 years. It offers beautiful natural landscapes, from unspoiled coastal areas to lush rainforests and red deserts. It is a pristine land of great bounty with diverse climate which sustain vast numbers of different food productions. Temperate and inland climates for grains, citrus and vegetables, cool climates for grapes and delicate fruits to tropical climes ideal for tropical fruits. Here is a taste of Australia. Enjoy!