TUCKER’S FAMILY
The launch of the Tucker’s Natural Gourmet Cracker range was developed from a shared philosophy of husband-and-wife team Sam and Cindy Tucker. When Sam met his wife Cindy in their 20’s, they both had a strong interest in health and wellbeing. Both were active sports people and wanted natural health positive products in their diet.
When the opportunity of developing a cracker that was GMO free, contained no artificial preservatives, flavours, or colourings, was free from yeast, soy, and MSG, and it looked like something the consumer market was asking for, they both jumped in.
In 2007, the Tucker’s Natural Gourmet Cracker range was launched. Today, Sam Tucker leads the day-to-day team, whilst Cindy remains a support in the business but has her hands full with three blonde-haired active boys 14, 15 & 16.
Tucker’s Natural is proud to be a family owned and operated South Australian business. The philosophy of its beginnings remains the same today as it did when it was founded- Better, naturally!
No matter if it’s running the dog along the beach, doing laps at the pool, competing at the local surf lifesaving club or just family time on the water, the Tucker family have a healthy lifestyle. They are active, competitive and are making the most of living by the sea.
Sam Tucker was a bright kid, so he didn’t have to work too hard when he started school. He reflects on how good his childhood was growing up in Adelaide’s famous beachside suburb of Glenelg but thinks that perhaps he coasted for a bit too long.
“By the time I got to year 12, I realised that I was playing catch-up while everyone else were hitting their peak.”
When he sat his university entrance exams (year 12 as it’s known in Australia) he didn’t achieve the score needed to get into his preferred course. Quite serendipitously, Sam enrolled in a new international hospitality course recently opened in Adelaide. It would be the move that ultimately would lead Sam to a life of leadership in the food industry.