The Tucker Family

The Tucker family
has been a part
of the Australian
premium food
industry for
over 30 years.

The launch of the Tucker’s Natural Gourmet Cracker range was developed from a shared philosophy of husband and wife team Sam and Cindy Tucker. When Sam met his wife Cindy in their 20’s, they both had a strong interest in health and wellbeing. Both were active sports people and wanted natural health positive products in their diet.

So when the opportunity of developing a cracker that was GMO free, contained no artificial preservatives, flavours or colourings, was free from yeast, soy and MSG, and it looked like something the consumer market was asking for, they both jumped in.

In 2007, the Tucker’s Natural Gourmet Cracker range was launched.

Today, Sam Tucker leads the day to day team, whilst Cindy remains a support in the business but has her hands full with three blonde-haired active boys 7, 8 & 9.

Tucker’s Natural is proud to be a family owned and operated Australian business. The philosophy of its beginnings remains the same today as it did when it was founded- Natural Snacking Everyday.


Sam Tucker

Clean & green

As a country with a reputation for being “Clean and Green”, Tucker’s Natural sources between 90-100% of its ingredients in Australia.

It only sources a small number of ingredients overseas, only if it is not produced in Australia. Tucker’s Natural is located in South Australia, which is the only mainland state in Australia that has GMO free legislation in place.

Dedicated to quality

We won’t settle for anything but the highest quality in all of our products. Third party testing provides verification that we are doing our job well and accurately. It is our commitment to food safety and quality for our customers. And to make sure our products meet the marks with our consumers we continually enter them into Food Awards. To date we have won 47 medals and are the most awarded cracker brand in Australlia!

Award Winning

61 prestigous medals at Sydney Royal Fine Food Awards

2018 Champion Biscuit at the Sydney Royal Fine Food Show

Numerous commendations at the annual South Australian Food Industry Awards

Sam Tucker Food SA Brand Ambassador

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